In 2015 House Of Holland launched its inaugural menswear collection at London Fashion Week. Drawing inspiration from his smalltown childhood, founder and creative director Henry Holland worked with renowned British photographer Martin Parr on a range of items including bucket hats, trackpants, and sweaters. The rest of the collection saw Holland apply his tongue-in-cheek irreverence to football style jerseys, t-shirts, track jackets and denim. 

I was invited by House Of Holland to document backstage and behind the scenes moments. These pictures (and others from a wider set) were included across House Of Holland’s e-commerce and social media platforms, and on various global fashion media websites.