ksubi
Eyewear Design, Creative Direction
Eyewear Design, Creative Direction
Founded in Sydney, ksubi broke new ground internationally with its iconic collection of distressed jeans, denim jackets and provocative graphic t-shirts.
The brand launched eyewear as a blank canvas for experimentation. Contrasting materials collided in unexpected ways, vintage inspired shapes were given a futuristic spin, and ornamentation was often kept to a bare minimum.
I worked with the in-house team to design two sunglasses collections for ksubi. The styles on this page are from a range titled ‘Replicants’, which was dedicated to exploring opposing forces and the impact they have on one another.
The brand launched eyewear as a blank canvas for experimentation. Contrasting materials collided in unexpected ways, vintage inspired shapes were given a futuristic spin, and ornamentation was often kept to a bare minimum.
I worked with the in-house team to design two sunglasses collections for ksubi. The styles on this page are from a range titled ‘Replicants’, which was dedicated to exploring opposing forces and the impact they have on one another.
