ksubi
Eyewear Design, Creative Direction, Photography
Eyewear Design, Creative Direction, Photography
Founded in Sydney, ksubi broke new ground internationally with its iconic collection of distressed jeans, denim jackets and provocative graphic t-shirts.
The brand launched eyewear as a blank canvas for experimentation. Contrasting materials collided in unexpected ways, vintage inspired shapes were given a futuristic spin, and ornamentation was often kept to a bare minimum.
In addition to the eyewear design, I oversaw ksubi eyewear’s creative direction and photographed the advertising campaign—shot on location in Sydney’s Inner West.
The brand launched eyewear as a blank canvas for experimentation. Contrasting materials collided in unexpected ways, vintage inspired shapes were given a futuristic spin, and ornamentation was often kept to a bare minimum.
In addition to the eyewear design, I oversaw ksubi eyewear’s creative direction and photographed the advertising campaign—shot on location in Sydney’s Inner West.
